by Kristin Houser on June 29, 2017
Living in a Post-Truth World
In this post-truth world plagued by fake news and alternative facts, a massive divide has emerged between the science community and much of society, and the problem isn’t limited to just one issue, either.
Despite scientists telling them otherwise, a significant number of people still believe genetically modified foods are unsafe to eat, others are worried that vaccines do more harm than good, and an alarming number of people aren’t convinced that climate change is a man-made phenomenon.
“The public is nervous. They worry, ‘Are scientists trustworthy? Can industry be trusted?’,” Arthur Caplan, Founding Director of the Division of Medical Ethics at New York University, explains to Futurism.
Thankfully, Caplan believes the scientific community has the power to regain the public’s trust.
Communication Is Key
According to Caplan, rebuilding trust starts with better communication. Scientists can spend years or even decades dedicated to one field of study, and their work can be extremely complicated. Not every research project lends itself to snappy headlines and easily digestible results, so the science community needs to focus on finding people the public can trust to explain its work instead of relying on the press to act as the middleman.
“We have to have more scientists learn how to communicate better,” asserts Caplan. “We don’t have many good spokesmen. Out of hundreds of thousands of scientists, we have roughly six that can communicate.”
Having more charismatic, trustworthy science ambassadors like Neil deGrasse Tyson and Michio Kaku who can explain scientific facts and breakthroughs in a relatable way is especially important when it comes to areas of science in which ethics are a concern. Caplan cites gene editing as one such example.
“Many people don’t understand what the technology is all about,” he explains. “They fear it’s going to be used by bad people to do bad things, and they don’t really understand the upside or the benefits.” The public needs to see that scientists aren’t egomaniacs trying to “play God” with genetics, but regular people who see ways the technology could save lives.
The Next Generation
By focusing first on building better lines of communication, the science community has a chance to regain the public’s trust, and the implications of that would be extraordinary.
For example, addressing the issue of climate change would be much easier if an additional 37 percent of the public believed it was primarily caused by man (bringing the rate in line with that of the science community in the Pew Research survey). If politicians wanted to be re-elected, they’d be forced to write legislation addressing the issue, and an additional third of the population would be more likely to make changes on an individual level to address the problem, such as transitioning to electric cars.
Even more important than regaining the public’s trust, however, might be building it from the ground up with future generations, particularly in regards to controversial areas of study. Today’s youth may not have the established biases of older generations, and currently, the science community does little to connect with them.
“We need some serious ethical and science-related discussion related to [these topics] in high school. After all, it’s the next generation that will answer many of these issues, and most of them don’t get any discussion of these topics even though they’re keenly interested in all of them,” says Caplan. “We neglect high school, and if you produce an illiterate population with respect to science, you suffer the consequences.”
This interview has been slightly edited for clarity and brevity.